❤️ Our Story
At Jet Ski FL, our story is powered by two things: legacy and purpose.
🕊️ In Loving Memory of Rick Rosen
Jet Ski FL was created in memory of Rick Rosen, a loving father who passed away unexpectedly from a heart attack in 2009. At the time, his children Jon and Allie were just 19 and 17 years old.
Today, more than a decade later, Jon honors his father’s memory by building a business rooted in joy, family, and unforgettable experiences. Now 28, Jon founded Jet Ski FL to carry on Rick’s adventurous spirit and bring people together on the water — the same way Rick loved to do.
🙌 Changing the Jet Ski Industry — One Ride at a Time
Jet Ski FL was also born out of a desire to change the status quo in the Fort Lauderdale jet ski rental industry.
After years of witnessing poor customer service, rushed experiences, and impersonal staff, Jon decided to bring a higher standard to the water. With a background in tourism and a track record of success — including three Tripadvisor Certificates of Excellence for his Segway tour company — Jon knows exactly what it takes to give visitors an amazing, lasting experience.
At Jet Ski FL, our entire team is trained to deliver genuine, professional, and kind service from start to finish. Whether it’s your first time or your tenth, you’ll always feel like a valued guest — not just another transaction.
👨👧 A Father's Day Tradition of Giving
Inspired by his father’s legacy and the family values behind this company, Jon offers free Segway and Jet Ski tours every Father’s Day to celebrate dads and families across South Florida.
This tradition is just one of many ways we strive to give back, make meaningful connections, and build community through hospitality.
📞 Get in Touch — We’re Here for You
Whether you’re planning a family vacation, a birthday celebration, or just want a day of adventure on the water, we’re here to help.
Jet Ski FL is open 7 days a week, and you’re welcome to call anytime. Speak directly with Jon, or get assistance from Jen, our awesome office coordinator.
📱 Call us at (954) 383-8724 — we can’t wait to help you create memories that last a lifetime.
Jet Ski FL — Family-Owned. Heart-Driven. Customer-Focused.